PX OOH Insights: Back-to-Office

Engage Back-to-Office Professionals with DOOH

Reach office workers and target specific companies at scale in brand-safe environments using premium DOOH screens that drive engagement and action. Place Exchange enables brands to deliver both B2C and B2B messaging to this audience of affluent professionals across Europe, reaching them in office foyers, office elevators, and throughout the workplace.

• £81 thousand is the average yearly income of the office worker in Europe¹
• 36.4 hours spent in offices on a weekly basis by business professionals in Europe²
• 59% of office workers research consumer goods while in the office¹
• 90% attendance rate in offices across Europe and the Middle East³

Source: ¹Executive Channel Network, ², ³CNBC 2023Europa.eu

Targetable Companies Include:

• Travel and tourism: Tripadvisor, Kayak, Trivago
• Big Tech: Google, Uber, Cisco
• Consulting: Accenture, Deloitte, Ernst & Young
• Finance: Deutsche Bank, Lloyds Banking

Reach Europe’s biggest earners & companies through DOOH
PX Office Coverage in Europe

• Digital Screens: 4-Week Impressions 850
• Unique Businesses Reached: 17.7 million
• 4,932 of office employees pass through their lobby 5x a day
• Guaranteed 18+ audience
• No client category restrictions
• Reach the C-level suite and business decision makers

71% Engage frequently with DOOH in brand-safe office environments

• 80% of office workers are between the ages of 25-54
• 73% of office workers have a graduate degree or higher

Source: Executive Channel Network

Why Travel & Tourism Brands Leverage DOOH Office Inventory

• 73% of consumers book flights while at their place of work
• 56% plan their next holiday during work hours
• 77% share and discuss holiday experiences with coworkers
• 62% have been influenced by a colleague’s travel recommendation

Brand discussion triples in-office compared to remote settings

Source: Executive Channel Network

Contact: sales@placeexchange.com to learn more.