PX OOH Insights: Business Decision Makers

PX_Business_Package

Reach Business Decision Makers with DOOH

Influence high-value decision-makers at scale in brand-safe environments with premium DOOH screens that drive engagement and action. Place Exchange helps deliver your B2C and B2B message to this influential audience in a variety of contexts - whether they are working from the office, working from home, commuting, traveling, at a conference, or at moments of leisure.

  • 460 million business travelers flew multiple times in 2022¹
  • 98% of conference coordinators plan on having at least 1 in-person event in 2023³
  • 6.7 hours spent in offices on a daily basis by US business professionals²
  • $100K+ HHI consumers perceive ads on OOH as more favorable than on all other media channels⁴

Captivate - WeWork Intersection - AA Admirals Club Lounge
Source: ¹CNN Business 2023,²JLL Properties 2022,³Bizzabo 2022,⁴OAA - Morning Consult 2022
1.08 million WeWork users recorded in 2022¹
Business travel surged by 101% in 2022²

Reach Business Professionals in a Wide Range of Contexts

For example:

  • At work in office building lobbies and elevators
  • On the commute with billboard and transit media
  • At leisure at drinks after work, on the golf course, or at the clubhouse

Sample coverage in business contexts

  • Digital Screens
    • 37,858
    • 4-Week Impressions
    • 5.6 billion impressions at airport lounges, restaurants, and terminals as well as hotel lobbies and rooms

Look for these OpenOOH venue categories in your DSP and/or planning tool to find and target PX Business Package inventory:

  • office.buildings
  • entertainment.casual/sports
  • transit.airports
  • transit.outdoor

Conference Targeting by Points of Interest (POI)

Reach conference attendees at the convention center, hotels, airports, and along the main routes between these points of interest.

POI Example: DFW (Dallas Fort Worth) Airport | DAL (Dallas Love Field) Airport | Kay Bailey Hutchison Convention Center Dallas | Omni Hotel (primary conference hotel)

  • Total Screens: 75
  • Impressions (4-day): 12M

Publisher Screens

  • OUTFRONT
  • Omni Hotel & Convention Center
  • DFW
  • DAL
  • Intersection Air
  • Clear Channel Outdoor
  • ReachTV
  • Lamar

Points of interest
Branded Cities - The bLVd
The Bulletin - Luxury residential building
Contact sales@placeexchange.com to learn more.