# PX OOH Insights: Business Decision Makers

## PX_Business_Package

### Reach Business Decision Makers with DOOH
Influence high-value decision-makers at scale in brand-safe environments with premium DOOH screens that drive engagement and action. Place Exchange helps deliver your B2C and B2B message to this influential audience in a variety of contexts - whether they are working from the office, working from home, commuting, traveling, at a conference, or at moments of leisure.

- 460 million business travelers flew multiple times in 2022¹
- 98% of conference coordinators plan on having at least 1 in-person event in 2023³
- 6.7 hours spent in offices on a daily basis by US business professionals²
- $100K+ HHI consumers perceive ads on OOH as more favorable than on all other media channels⁴

Captivate - WeWork Intersection - AA Admirals Club Lounge  
Source: ¹CNN Business 2023,²JLL Properties 2022,³Bizzabo 2022,⁴OAA - Morning Consult 2022  
1.08 million WeWork users recorded in 2022¹  
Business travel surged by 101% in 2022²

### Reach Business Professionals in a Wide Range of Contexts
For example:

- **At work** in office building lobbies and elevators
- **On the commute** with billboard and transit media
- **At leisure** at drinks after work, on the golf course, or at the clubhouse

**Sample coverage in business contexts**
- **Digital Screens**  
   - 37,858  
   - 4-Week Impressions  
   - 5.6 billion impressions at airport lounges, restaurants, and terminals as well as hotel lobbies and rooms

Look for these OpenOOH venue categories in your DSP and/or planning tool to find and target PX Business Package inventory:
- office.buildings
- entertainment.casual/sports
- transit.airports
- transit.outdoor

### Conference Targeting by Points of Interest (POI)
Reach conference attendees at the convention center, hotels, airports, and along the main routes between these points of interest.

**POI Example:** DFW (Dallas Fort Worth) Airport | DAL (Dallas Love Field) Airport | Kay Bailey Hutchison Convention Center Dallas | Omni Hotel (primary conference hotel)

- **Total Screens:** 75
- **Impressions (4-day):** 12M

**Publisher Screens**
- OUTFRONT
- Omni Hotel & Convention Center
- DFW
- DAL
- Intersection Air
- Clear Channel Outdoor
- ReachTV
- Lamar

**Points of interest**  
Branded Cities - The bLVd  
The Bulletin - Luxury residential building  
Contact sales@placeexchange.com to learn more.