PX OOH Insights: Gen Z

Unlock Gen Z Attention with DOOH

In the fast-paced media and technology landscape that surrounds Gen Z, programmatic DOOH excels in capturing their fleeting attention spans. With 69% of Gen Z using ad blockers to avoid online ads¹, unskippable OOH screens become paramount in any media plan targeting this important audience. By leveraging larger-than-life screens in the physical world across contextually relevant locations, DOOH delivers brand messaging in a way that resonates with savvy and influential Gen Z consumers.

  • $143 billion of estimated consumer spending power from Gen Z in 2023³
  • 91% of Gen Z say they would reshare OOH ads on social media⁴
  • 85% of Gen Z engage with the OOH ads they see and take specific actions, including app downloads and online purchases⁴
  • 67% of Gen Z recall seeing or reposting OOH ads on social media⁴

Source: ¹CNBC, ²Kantar Millward Brown Study, ³Business Insider 2022, ⁴OAAA & The Morning Consult 2022 of Gen Z report positive receptivity to OOH ads² Compared to:

  • ● 32% Desktop Display
  • ● 32% Online Search
  • ● 30% Mobile Display

Leverage Place Exchange’s Dynamic Creative to deliver personalized messaging

  • Tailor your ad based on factors such as the time and location of the ad being delivered
  • Modify messaging based on relevant data inputs (e.g., weather, sports scores, etc.)
  • Seamlessly activate dynamic creative campaigns at scale across a wide range of DOOH publishers and venue types

57% of Gen Z report that they value personalization in their digital experience

Target Gen Z by location, POI, venue types, cultural moments and events

  • Countdown to event - Firefly
  • Weather-based messaging - Lightbox

Geo Context Moment

Regions that index high against Gen Z audiences:

  • ● New York City, NY
  • ● Los Angeles, CA
  • ● Dallas, TX
  • ● Miami, FL

Physical venues that Gen Z audiences frequently visit:

  • ● Universities/Colleges
  • ● Gyms
  • ● Public Transit
  • ● Restaurants & Bars

Cultural events with high Gen Z attendance:

  • ● Coachella
  • ● Lollapalooza
  • ● Fashion Week
  • ● Food Festivals

Source: Statista 2023