# PX OOH Insights: Gen Z

## Unlock Gen Z Attention with DOOH
In the fast-paced media and technology landscape that surrounds Gen Z, programmatic DOOH excels in capturing their fleeting attention spans. With 69% of Gen Z using ad blockers to avoid online ads¹, unskippable OOH screens become paramount in any media plan targeting this important audience. By leveraging larger-than-life screens in the physical world across contextually relevant locations, DOOH delivers brand messaging in a way that resonates with savvy and influential Gen Z consumers.

- **$143 billion** of estimated consumer spending power from Gen Z in 2023³  
- **91%** of Gen Z say they would reshare OOH ads on social media⁴  
- **85%** of Gen Z engage with the OOH ads they see and take specific actions, including app downloads and online purchases⁴  
- **67%** of Gen Z recall seeing or reposting OOH ads on social media⁴

**Source:** ¹CNBC, ²Kantar Millward Brown Study, ³Business Insider 2022, ⁴OAAA & The Morning Consult 2022 of Gen Z report positive receptivity to OOH ads² Compared to:  
- ● 32% Desktop Display  
- ● 32% Online Search  
- ● 30% Mobile Display

## Leverage Place Exchange’s Dynamic Creative to deliver personalized messaging
- Tailor your ad based on factors such as the time and location of the ad being delivered
- Modify messaging based on relevant data inputs (e.g., weather, sports scores, etc.)
- Seamlessly activate dynamic creative campaigns at scale across a wide range of DOOH publishers and venue types

**57% of Gen Z report that they value personalization in their digital experience**

### Target Gen Z by location, POI, venue types, cultural moments and events
- Countdown to event - Firefly  
- Weather-based messaging - Lightbox

### Geo Context Moment
**Regions that index high against Gen Z audiences:**  
- ● New York City, NY  
- ● Los Angeles, CA  
- ● Dallas, TX  
- ● Miami, FL

**Physical venues that Gen Z audiences frequently visit:**  
- ● Universities/Colleges  
- ● Gyms  
- ● Public Transit  
- ● Restaurants & Bars

**Cultural events with high Gen Z attendance:**  
- ● Coachella  
- ● Lollapalooza  
- ● Fashion Week  
- ● Food Festivals

**Source:** Statista 2023