PX Moving Media Network

Overview

Moving Media on Place Exchange leverage eye-catching placements on top and inside of rideshare vehicles and taxis. Engage your audience with highly-targeted digital creative that moves across the city reaching every street and neighborhood, in places where stationary OOH (out-of-home) displays can’t go. Generate brand awareness at scale, or deliver hyper-local impressions with geo-triggers, radius targeting, or neighborhood-specific strategies.

Sample Targeting Strategies Drive Consumer Action

  • Online purchases
  • In-app purchases
  • Offline purchases
  • Day parting (e.g., Commuter hours in office & residential districts)
  • Weather (e.g., Meal suggestions based on temperature outside)
  • Location (e.g., Proximity to nearest store)
  • Specific demos (e.g., Popular flight routes, voters in specific zip codes)
  • TV tune-in
  • App downloads
  • Signups/registrations

Place Exchange Geospatial Ad Units for Moving Media

Place Exchange takes an innovative approach to moving media by turning distinct geographic locations, such as zip codes, into ad units, allowing buyers to target and deliver ads on mobility media screens that pass through each location in real time. This dramatically improves the accuracy of ad delivery and forecasting capabilities for buyers in their DSPs while protecting driver and passenger privacy, as compared to traditional approaches that assign fixed locations to individual vehicles.

Ad Units Example

The sample map below shows how ad units are registered for moving media using the traditional approach (on the left) of a fixed location for each vehicle such as the center of the city or the vehicle’s overnight garage vs. Place Exchange’s geospatial ad unit approach (on the right), which captures the actual locations each vehicle passes through in real time.

Taxi Top Insights

Taxi top viewers are a highly effective means to capture the attention of on-the-go urbanites.

  • 70% of consumers notice taxi top ads
  • 91% of consumers made a purchase after visiting a business within 30 minutes of seeing a taxi top ad
  • 59% of consumers engaged in at least one digital action after seeing a taxi top ad (search online, visit website, recommend brand, post on social media, etc.)
  • 46% of consumers engaged in at least one smartphone action after seeing taxi top ads (scan QR code, download app, visit website, access coupon, etc.)

PX Moving Media Network Taxi TV Insights

In-car TV viewers are comfortably-situated professionals that index high on spending, including for fashion, tech, and delivery services.

  • 76% of consumers look at in-car ads “all” or “most” of the time
  • 89% of consumers made a purchase after visiting a business within 30 minutes of seeing an in-car ad
  • 76% of consumers engaged in at least one digital action after seeing an in-car ad (search online, visit website, recommend brand, post on social media, etc.)
  • 67% of consumers engaged in at least one smartphone action after seeing an in-car ad (scan QR code, download app, visit website, access coupon, etc.)

Sources

Nielsen Commuter Rail/Train/Subway and Taxi Edition; OAAA & Nielsen Digital Out-of-Home Advertising Report, Top 30 Markets

  • Total Screens: 112,000+
  • 4-week Impressions: 31.5 billion

OpenOOH Venue Categories

Look for these OpenOOH venue categories in your DSP and/or planning tool to find and target PX Moving Media inventory: