# PX OOH Insights: Retail Media UK

## Drive Impulse Purchases with DOOH at the Point of Purchase
Place Exchange supports an extensive network of retail DOOH media in the UK, allowing brands to connect with their target consumers precisely at the point of purchase with high-impact creative across a wide range of inventory, including digital video and display. Whether on the high street targeting a variety of large retailers, in shopping malls, at convenience stores or supermarket stores, Place Exchange enables seamless programmatic activation of in-store retail media for brands directly through their DSP.

### Key Statistics
- £460 billion spent on retail by consumers in the UK in 2022¹  
- 78% of UK marketers plan to increase investment in retail media in 2023³  
- 80% of all retail spending in the UK is done in-store²  
- 98% of Gen Z in the UK shop in-store⁴

*Source: ¹Statista 2022, ²The State of Retail Advertising in the UK Sensor Tower 2022, ³Criteo: Future of Commerce Report 2022, ⁴Business Insider 2023*

## Place Exchange Features
Place Exchange’s network of retail media in the UK is available through leading omnichannel DSPs. The PX Retail Media Network in the UK includes 3,464 screens from premium publishers totaling over 824 million weekly impressions and growing!

- **Unmatched scale** of premium retail media inventory
- **Display and video formats**
- **Impression-based budgeting and pacing**
- **No undisclosed fees, markups, or arbitrage**

### Key Features
- Seamless DSP campaign execution, unified across retail media inventory
- Support for guaranteed & non-guaranteed deals, and open auction buying
- Independent & agnostic, with no competing DSP business and not beholden to any publisher

## Stay Top-of-Mind with Contextual Executions & Offer Deals with QR Codes
### Key Benefits of QR Codes
- **Digital Bridge**: Connects offline ads to online content
- **User Engagement**: Encourages interaction with ads
- **Promotions & Deals**: Enables offering of deals, discounts, or coupons
- **Trackable Metrics**: Allows for customer tracking and analytics

### Location Example
CCO UK London Lites POI: Proximity around Sainsbury’s  
- **Total Screens**: 329  
- **Impressions (6-week)**: 24.1M

### Publishers
- Ocean Outdoor
- ECN UK/FR
- Clear Channel UK
- Atmosphere TV
- Ocean Outdoor London Lites
- Loop Media
- Sainsbury’s